Clear and concise
Simple and streamlined.
Everyone’s time is precious. You have seconds to grab their attention.
Fancy jargon annoys more people than it impresses. Make it easy for everyone to understand.
I write clear, straightforward and succinct copy that focuses on the core message.
Documents should be effortless to read. I create them with:
- consistent formatting throughout;
- meticulous alignment so it’s easy on the eye;
- automated table of contents, footnotes, indexing;
- multiple sections or page orientations; and
- MS Office (Word, PowerPoint, Excel), Adobe InDesign or interactive PDF.